How to Spark a Bidding War for Your Home

    Price your home to move

    One bidding war basic is to price low to sell high.

    “Pricing the property below its true value can be scary, but it will attract a lot of attention to the property and generate multiple showings in the first few days on market.

    But how low should you go? Even just 5% below market value will tempt buyers with the prospect of a deal and cause a stampede to your front door. Of course, the success of this pricing strategy depends on your particular market, so talk to your agent and understand the circumstances before making a decision.

    Set a deadline for offers

    People don’t want to miss out, and setting a deadline can light a fire under procrastinators. But this strategy isn’t for everyone.

    Take a different view of listing photos

    A picture is worth a thousand words, but listings usually showcase them in the same boring way. But other angles could be much more eye-catching. One option is a corner picture, which allows the potential buyer to easily see two sides of the house. Or, select a picturehighlighting a special feature—such as your kitchen, to allow the potential buyer to imagine cooking for the family, or your glorious backyard, to highlight outdoor living opportunities.

    A potential buyer is not always going to scroll through 36 pictures, so like my mama always told me, if you’ve got it, you’d better flaunt it!

    Fuel buyers’ interest ahead of time

    Jamason is a believer in advance marketing to spark interest in a property before it is listed. Use all your social media channels, and distribute a mass email to contacts, potential clients, and agents alike to spread the word that your home is coming on the market soon.


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